Homeowners, landlords, and businesses all rely on a professional and reliable company when it comes to keeping pests at bay. Setting yourself apart from the competition and reaching more customers online can be a winning strategy. That’s where digital marketing comes in. Here are our top 4 ways to improve your pest control marketing game.
Complete Your Google Business Profile
Digital Marketing gives businesses the ability to reach potential customers online who are actively searching for pest control services. Setting up a Google Business Profile can help tremendously in this area and is a core element in local SEO.
Google Business Profile (GBP) is a free tool from Google that enables business owners to create and manage their online presence across the search engine. It also benefits customers by providing your contact information, location, hours of operation, photos, online reviews, and other useful information to help potential customers learn more about your business.
Moreover, GBP makes it easy for customers to immediately book your services online with a simple click of a button.
Simply put, your GBP offers everything you need for a potential customer to find you and learn more about your business. Without it, you’ll have a difficult time competing in local searches and risk inaccurate information being displayed about your business. To take advantage of this free tool, visit the business page through Google to set up your profile.
Manage Your Online Reputation and Reviews
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
An online review system can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your marketing efforts
Reviews are becoming more and more relevant in the eyes of search engines algorithms like Google. Just like personal recommendations, the most recent and positive reviews make a large impact on customers’ decision-making process.
In fact, the more relevant and timely reviews your company has online, the more the online directories are willing to show your business in searches.
Take an Objective Look at Your Website
The majority of people go online when searching for a local business. A website with a slow loading speed, low-quality images, and poor functionality will lose credibility in the eyes of the consumer. A user-friendly, informative, and ascetically appealing site gives pest control customers a reason to choose that company.
Make sure your website includes answers to many common pest control search questions. Make it easy for them to navigate, understand your business, and obtain your contact information and hours of operation. Lastly, include testimonials and any company recognitions worth mentioning.
Optimize Your Pest Control Website for Mobile
More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile.
Here are 2 reasons why mobile optimization is important:
- Fifty-six percent of on-the-go searches have local intent
- Sixty percent of consumers use mobile exclusively to make purchase decisions
If that’s not enough reason, did you also know that search engines will penalize websites if they aren’t mobile-friendly? Google updated its search rankings to reward websites that are mobile-friendly. The websites that were not experienced a major decrease in rankings online.
If your pest control company isn’t utilizing these 4 basic strategies, then it’s time for a revamp. Start by talking with our experts at Fusion One Marketing on steps to optimize your business. Learn more at https://fusiononemarketing.com
