Company Overview
A local pest control company in North Alabama had seen steady growth since its founding in 1970. As a family-owned and operated business, the company had sustained its success through hard work, dedication, continued education, and strong ethics.
Their company placed a strong emphasis on training and supporting their employees as well as providing excellent customer service to the North Alabama area families and businesses. Their technicians are well-trained, always focused on finding solutions, and value the importance of treating their long-serving customers right from the beginning.
The Problem
While the company had built its reputation based on its values, knowledge, and customer service, it realized the need to evolve its online presence to keep up with the competition. They also need to develop a strong marketing strategy to capture potential customers seeking out pest control services online.
The pest control company contacted our team to increase its online presence through a comprehensive digital marketing strategy. Their objective was to establish a much stronger lead generation pipeline by driving organic local traffic to their website, and ultimately new customers.
The Solution
We first did a complete website overhaul including on-page search engine optimization (SEO). We developed a fast, mobile-optimized website, which is essential to ranking well on search engines. Our team implemented a variety of website best practices such as search-friendly URLs, location pages, fresh content, image optimization, and security protocols. Not only did we make their website more functional and user-friendly, but we also improved their bounce rate and visibility for local searches.
Next, we optimized their social media presence through complete social media management. This included content development, posting, custom graphics, and location-specific content to target unique sets of keywords for their marketing. This helped our client build brand awareness and stronger customer relationships online.
We also set up a call tracking number to clearly segment phone call conversions originating from our marketing efforts. With call tracking, our client was able to gather important data about where the calls originated, the call duration, the number of calls received, and how calls were being managed by their team.
Finally, we were able to help our client improve their online reputation through a comprehensive review system. This review system helped provide multiple ways to gather customer feedback which helped to improve the customer’s experience and generate ongoing positive reviews.
The Results
Within 12 months our client saw incredible results across the board. Our marketing efforts were able to produce high-volume quality inbound calls and new customers, and the phone has been ringing ever since.
BEFORE
3 Total Google Reviews – 2.4 Star Rating
36 inbound calls per month
AFTER
46 Total Google Reviews – 4.7 Start Rating
457 inbound calls per month
PERCENTAGE INCREASE
156% increase in website traffic
1169% increase in inbound calls
1433% increase in online reviews
About Us
We deliver customized digital marketing plans designed to get you more calls and more business. Our team has been working with the pest control industry for over 10 years and we have the professional knowledge to achieve the results you want.
Would you like to see similar results for your business? Click here to schedule your free online SEO audit.
