Is your pest control business getting the visibility and customers it deserves? Is your competition outranking you online? How do you know if your marketing is even working?
These are all important questions, but they shouldn’t bog you down as a business owner. Especially when marketing is just one of several parts of your business. It can get confusing knowing which type of pest control marketing is best and if it’s even profitable. To help make it easy, we put together this guide of pest control marketing must-haves to get drive traffic to your website and gain new customers.
MARKETING FOR PEST CONTROL
Getting ahead of the competition is essential for any pest control company, and it takes hard work. One of the best ways to accomplish this is to incorporate the right marketing techniques to keep up with the digital world. If you’re not sure where to start, we’ve put together this pest control marketing guide to help.
1. A GREAT WEBSITE
Your website is the headquarters of your online business. It’s also a place where customers can learn more about you and the services you provide. If done correctly, your website should be the main source of your leads. Here are a few tips:
Make it Easy for Your Customers
The functionality of your website is crucial. If a visitor has a hard time navigating around your website, they will quickly lose interest. Include website features that make it easy for the user. This includes:
- Navigation menu
- Service pages
- Several call-to-action (CTA) buttons
- Contact and location information
- About Us Page
- Additional Resources/Blogs
- Online Reviews
Mobile-Friendly is a Must
The majority of customers are using their smartphones when searching for a local pest control company. A mobile-friendly website means your site will reconfigure to fit various screen sizes, no matter which device is used. It’s not only important for the end-user, but it’s also a ranking factor with search engines. If you don’t optimize your website for mobile, you might as well not have a website at all.
Fast Load Speed
Doesn’t it drive you crazy when you wait and wait for a website page to load? You’re not alone. Here’s a tip: don’t be that website. Users expect a website page to load within 2 seconds. With every additional second of wait time, you lose potential customers. Even if you have the most beautiful pest control website in the world, users won’t stick around if it’s slow.
2. AN SEO STRATEGY
Search engine optimization is a powerful technique that uses specific keywords on your website that search engine algorithms look for when matching search inquiries. If your website content aligns or answers what people are searching for, your site will rank higher in the search results.
For your pest control business to compete with local searches, you need a solid SEO strategy. The best starting point for any pest control business is to create a Google Business Profile and fill it out completely. This helps search engines pull needed information about your business and it helps customers learn more about you.
SEO is like building and maintaining a relationship with search engines. They aren’t going to fall in love with you right away. The more content you provide, the more they rely on your website as a trustworthy place.
Here are some ways to build trust and improve your online rankings with SEO:
Website Structure: The number of pages your website has, and the layout of your site is an important SEO factors. Include related keywords and links to other pages of your website to better help search engines navigate through your website. Include a separate page for each of your services and locations.
Website Content: Search engines are looking for the most relevant and useful information to give their users. What better way to fuel that ongoing content machine than through blogs. They also present more opportunities for you to utilize your keywords and build trust with customers that you’re an industry expert. Which are all huge SEO factors.
Off-site Factors: Online reviews, social media, and backlinks (links to sites found on other websites) are all examples of off-site factors. They are considered activities that are off your website but can lead directly to your website. Off-site factors are a valuable SEO tactic to utilize.
3. SOCIAL MEDIA
More and more people are turning to social media to directly contact businesses, ask questions, schedule appointments, and more. Social media is one of the quickest ways a pest control business can interact with new and potential customers, which is why it’s important to have a presence and maintain it.
It’s also a great place for customers to learn more about your brand and company culture. Your potential customers want to get to know you and trust your business, so share content that makes them see the personality behind the company name.
Latest trends, DIY tips, employee recognition, testimonials, behind the scene photos, and videos are just some of the ways you can use social media to engage with your audience. It’s equally important to share various achievements, licenses, accreditations, and so on to highlight why you’re a cut above the rest. Pest control companies can take advantage of social media to speak directly to customers, generate leads, build brand recognition, and increase trust with potential customers.
4. ONLINE REVIEWS
Reviews work as a tool of social proof or reassurance of the credibility of your business. Customers are looking for a reason to choose your pest control company over the competition, and you need to give them one. And nothing speaks louder than hearing what other people have to say about you.
Reviews have become a primary source of information that customers use to decide which pest control company to choose. Many won’t even make a buying decision until they’ve read reviews online.
They are also a big SEO ranking factor with search engines. When you have a steady pipeline of positive reviews, search engines will boost your pest control website higher in their search results. When you rank higher it means more people will see your website, which leads to more exposure to more people. You can learn more about why reviews are so important and how to get more online reviews here.
FINAL THOUGHTS
All these marketing techniques are des to get you more calls, and more business. Pest control marketing is one of the most powerful ways to get new customers, drive traffic to your website, and keep your phone ringing. We’ve helped countless pest control businesses improve their marketing strategy and achieve profitable results. If you’re looking to see a bigger impact with your marketing, contact us to schedule a free 30-minute consultation.
